The ORS Standard Survey Package is designed to meet the needs of the majority of one-off online survey projects.
All technical aspects are handled by ORS for the client including the setting up and hosting of surveys and the sending of email invitations to the sample-frame. A full set of prepared tabulations and verbatim reports as well as access to the survey data in our online analysis tool are also provided.
Where sample is being bought from third parties ORS looks after the integration with the sample providers systems as well as programming any screening and quota requirements.
The ORS Standard Survey Package delivers:
The Standard Survey Package assumes that the questionnaire has already been developed by the client and is provided to ORS in a digital format such as MS-Word.
| Feature (Click feature for further details.) | Notes |
|---|---|
| Questionnaire review | Included |
| Survey scripting | Included |
| Survey hosting | Included |
| High security SSL encryption | Included |
| Management and support | Included |
| Online reporting | Included |
| Survey suspension | Included |
| Information triggers | Included |
| Interview length | Maximum 20 minute interview |
| Survey period | Online for up to 30 days |
| Maximum respondents | Up to 1,000 |
| Email invitations | Up to 5,000 sent by ORS |
| Prepared reports | Set of tables and verbatims report |
| Raw survey data in Excel or .csv formats | included |
| Survey styling | Standard HTML template set with logo added or existing custom HTML template set |
| Respondent screening | Included where needed |
| Quotas | Included where needed |
Please contact us if you would like the latest price for the Standard Survey Package and feature variations.
ORS shall review the clients questionnaire and suggest optimisations for deployment online. This can include suggested wording and phrasing ammendments to questions and overall structure and layout for the web.
The client provides an already developed questionnaire to ORS in a digital format such as MS-Word. We take this and set it up in the online research system using our knowledge and experience to optimise the flow of the survey in terms of volume of questions on each page vs. the volume of pages, question layout and routing.
Surveys are hosted on an ORS server which is located at a secure, state of the art, server hosting facility in London. Regular offline survey data backups are made during the survey live period.
All ORS surveys and online management and reporting facilities are deployed using https or SSL protocol. This is the same level of encryption as used in online banking and helps keeps respondent data and your analysis secure.
Throughout the whole process all aspects of the online survey are fully managed on your behalf. Advice and recommendations are made to the client as required and any respondent questions of a technical nature are dealt with either directly or through the client as preferred.
Respondents can suspend their survey session by entering their email address whilst they are filling in the survey. A link is automatically emailed to them and they can click this to return and complete their session at a later time when more convenient.
Certain questions and answers can be set to automatcially trigger an email or SMS-text message containing survey data. For instance respondents selecting 'Yes' to the question, 'Would you like someone from our sales team to contact you?' might trigger an email with their details to the sales manager.
The approximate amount of time it would take the average respondent to complete the survey. We recommend a target time of 10-15 minutes to ensure low drop out rates whilst still enabling a thorough interview to be conducted.
ORS and the client shall agree the approximate interview length based on the draft questionnaire before work on the online version begins.
The length of time that the survey is online and available for respondents to complete.
The total volume of respondents that can complete the survey. Where screening is used for consumer surveys only respondents that qualify and go on to complete the full survey are counted.
ORS can load a list of email addresses from the client into the research system for our servers to then email invitations, reminders and thank you messages to respondents. Each email sent counts 1 towards the total so a block of 5,000 emails can cover 5,000 invites or 2,500 invites and then a subsequent reminder to all recipients.
Clients must provide the addresses in Excel or .csv formats and can include columns for salutations or any other personalised items. Copy text for the email should be provided in a digital format such as MS-Word.
Emails sent by the ORS system are sent in dual HTML and plain text formats, can include anonymous or identifying links and can have the from/reply address specified by the client.
Alternatively or in addition, clients can send email invitations using their own email systems as required.
A set of tabulations with cross-breaks and bases set in consultation with the client are provided in MS-Excel. Survey verbatims are provided in MS-Word or MS-Excel formats.
The online results facility is available to authorised users through their web browser, no software needs to be installed on the user’s PC. It enables users to view and create various analysis of their research data.
Learn more about online reporting by viewing the ORS Results Facility User's Guide
A set of HTML templates are created to support each project. These define the visual look of the survey and can be made to precisely match an existing website or corporate brand.
Before deployment the survey templates are tested and ‘tuned’ to work identically in Microsoft Internet Explorer versions 5 and over as well as Mozilla based browsers such as Firefox and Safari.
If respondents are being paid on a per-completion basis then ORS can program a set of screening questions at the begining of the survey to ensure only the necessary people are interviewed.
Where outside sample is being sourced and clients are paying an additional fee for each survey respondent ORS can specify the profile of the final sample. For instance by age, gender, region and social class.
