Think of social media analysis as CCTV for the Internet. It is the ability for us to learn about the topics under study by observing the habits and information people volunteer online. It's fly-on-the-wall or big brother depending on your point of view! Social media analysis provides researchers with a great new way to gain fresh insight into their brand and their audience.

New tools are appearing on the market daily and the research community is still busy trying to work out how this methodology fits into the wider research picture and how the process can be incorporated with more traditional on and offline research methods.

Our role at ORS is to help you understand what this methodology can offer you, how it might fit into your existing research programmes and what the appropriate tools to use might be. Once we've worked with you to formulate a social media analysis plan we can then put it into action and manage the process on your behalf.