Guides
A selection of guides are available for people to either read online or download in MS-Word format. General Information guides contain information that is useful for anyone planning an online research study. ORS technical guides are primarily intended for those people using the ORS service already but can also be useful for those wanting to find out about certain aspects of our service in more detail.
New guides will be added from time to time so please check back in the future. If you'd like to suggest a guide for us to add then please feel free to do so using our Contact Us page.
Description:
Looks at what online research is, the advantages it provides, considerations in using the technique and different service types in the market.
Useful for:
Anyone new to market research and looking for a quick introduction to the technique.
Click here to read online or 
to download
Description:
Provides practical advice in planning an online study including advice regarding survey design, sample sourcing, communications and testing of your survey.
Useful for:
People running an online study either in-house or outsourced to a consultancy.
Click here to read online or to download
Description:
A user guide detailing how to use the online analysis tools provided by ORS. Includes ad-hoc querying, building stored reports, downloading data and incorporating external data.
Useful for:
ORS clients with report writing permissions for one or more surveys.
Click here to read online or to download