This guide is intended to be useful for anyone that is conducting or planning to conduct an online research study.

It follows the life-cycle of an online study and aims to provide advice and guidance as well as highlighting some specific aspects of the ORS service. The guide starts with recommendations regarding the development of the questionnaire and then discusses the important aspects of turning that into an online survey. Strategies for sample sourcing are covered along with tips for respondent screening and quota management. Aspects such as the testing of your survey, levels of confidentiality as well as managing the communications are also covered.

If you would like to learn about the basics of online research such as definitions and advantages and considerations in using the technique then you might like to refer to the first guide in this series; A Beginners Guide To Online Research.

If you find the guide useful or you have any questions then please feel free to contact us using the contact details in the Further Information section of this guide.