This guide is intended to be useful for anyone with an interest in conducting or learning about online research.

It covers basic topics such as defining what we mean by online research, the advantages it delivers and some of the consideration you should make before deciding to use the technique. A look is taken at the different types of products and services that are available and some guidance on sort of advice you might receive from people and companies in the research industry.

For those deciding to run an online research study there is a second guide available in this series, Preparing & Delivering An Online Research Study.

If you find this guide useful or you have any questions then please feel free to contact us using the contact details in the Further Information section of this guide.